Becoming iconic is your calling card. Iris Apfel with her iconic oversized bottle cap glasses and bijou jewelry makes her easy to pick out of a crowd. Her look calling card look made her a celebrity.
The making of an icon is always on my radar. I serendipitously tricked Cleland Hoff, owner of Film Mammoth into becoming a friend. Her films included stars like Tom Cruise and Alan Alda.
Cleland’s newest conquest at the time was her run for Mammoth Lakes Town Council. I was all over it like a rainbow lighting the way to a pot of gold. “Let me give you a new look,” I said. Wink, wink….
An iconic look means not to play it too safe, even in politics. Cleland’s fascinating blend of Hollywood life and mountain town governments made her a particularly compelling candidate for an iconic look that would suit both spheres. She requires an amalgam of these two stories into one cohesive look.
Cleland’s new look was mostly a change in hair color.
There are two basic rules for hair color to avoid looking older than you are:
1) Don’t choose too dark of a hair color, because the darker you go; the more sallow your face will look. Too dark of a hair color will draw attention to wrinkles and give bags under your eyes ‘pop’ instead of your gorgeous cheekbones.
2) Don’t select a color that is too light for your complexion. “But I am a blond” is a game I don’t play with clients. Going too light and ashy looks more grey than blonde. It can add twenty years to your otherwise youthful appearance. Select a warm color to reflect a glow onto your face.
Cleland won her seat on the Town Council by such a large margin that she is the Mayor Pro-tem. Her motto?
“Well behaved women seldom make history.” – Laurel Thatcher Ulrich