Iconic Style is Your Calling Card

Becoming iconic is your calling card. Iris Apfel with her iconic oversized bottle cap glasses and bijou jewelry makes her easy to pick out of a crowd. Her look calling card look made her a celebrity.

“When you don’t dress like everyone else, you don’t have to think like everyone else.” – Iris Apfel

The making of an icon is always on my radar. I serendipitously tricked Cleland Hoff, owner of Film Mammoth into becoming a friend. Her films included stars like Tom Cruise and Alan Alda.

Cleland’s newest conquest at the time was her run for Mammoth Lakes Town Council. I was all over it like a rainbow lighting the way to a pot of gold. “Let me give you a new look,” I said. Wink, wink….

An iconic look means not to play it too safe, even in politics. Cleland’s fascinating blend of Hollywood life and mountain town governments made her a particularly compelling candidate for an iconic look that would suit both spheres. She requires an amalgam of these two stories into one cohesive look.

Cleland’s new look was mostly a change in hair color.

There are two basic rules for hair color to avoid looking older than you are:

1) Don’t choose too dark of a hair color, because the darker you go; the more sallow your face will look. Too dark of a hair color will draw attention to wrinkles and give bags under your eyes ‘pop’ instead of your gorgeous cheekbones.

2) Don’t select a color that is too light for your complexion. “But I am a blond” is a game I don’t play with clients. Going too light and ashy looks more grey than blonde. It can add twenty years to your otherwise youthful appearance. Select a warm color to reflect a glow onto your face.

Cleland won her seat on the Town Council by such a large margin that she is the Mayor Pro-tem. Her motto?

“Well behaved women seldom make history.” – Laurel Thatcher Ulrich